About Vortex
Our Mission
Vortex helps SaaS companies grow faster by optimizing invitation flows: the overlooked but essential driver of viral, product-led growth. We transform how products convert, expand, and retain users by turning team-based adoption into an engineered, measurable process.
Our Vision
We’re building the reasoning engine for growth, a platform that automates adoption, expansion, and retention decisions across the entire product-led funnel. What started as invitations-as-a-service will evolve into the infrastructure that powers growth for every SaaS company.
Our Story
After more than two decades of building and scaling startups together, our team saw the same pattern repeat: invitation flows made or broke growth. When optimized, they took us from 10 signups a day to 25,000. But most companies didn’t have the expertise or time to get this right. So we built the tool we always wished we’d had: Vortex, a drop-in engine that delivers Slack- or Notion-quality invite flows out of the box.
Our Team
After meeting at the CS department at Carnegie Mellon University, the Vortex founding team has worked together for over 20 years, building four startups with $2.4 billion in exits and delivering meaningful returns to every investor. Our experience spans viral, multiplayer products and enterprise SaaS. We’ve lived the challenge we’re solving, and now we’re turning that hard-earned expertise into infrastructure every company can use.
Our Values
- Visionary: We see beyond the present, imagining what’s possible and building toward a better future for our customers and our craft.
- Dedicated: We commit fully to our mission, moving fast and staying focused until we deliver real impact.
- Passionate: We love what we do and it shows. We invest in people who are curious, ambitious, and eager to grow with us.
- Trustworthy: We act with integrity and transparency, creating an environment where people can rely on each other and great ideas thrive.
- Principled: We make bold choices guided by our values, taking calculated risks and doing what’s right even when it’s not easy.
- Humble: We approach every challenge with curiosity and respect. We celebrate wins, own mistakes, and keep learning from each other.
What we Believe
- Growth Obsession: We focus relentlessly on driving measurable, compounding user growth.
- Simplicity: Complex problems deserve elegant, intuitive solutions.
- Integrity: We build trust through transparency and follow-through.
- Partnership: We grow by helping our customers grow.
- Innovation: We experiment constantly, driven by data and user impact.
Join Us
Vortex is now in private beta with early design partners. If your product depends on team adoption, we’d love to collaborate. Join our beta or Contact us to learn more.
We're hiring! Check out our open positions.